Elite Touch Carpet & Cleaning Services respects your privacy and is committed to protecting your personal information.
This privacy notice explains what information we collect, why we use it, who we may share it with, how long we keep it and the rights you have.
Last updated: 9 August 2026
1. Who we are
Elite Touch Carpet & Cleaning Services is operated by Elaine Tracey as a sole trader.
For data protection purposes, Elaine Tracey trading as Elite Touch Carpet & Cleaning Services is the data controller.
For questions about this privacy notice or how we use your personal information, contact:
Email: elitetouchcarpetandcleaning@gmail.com
2. Information we collect
Depending on how you contact or use our services, we may collect:
- Your name
- Your address and service location
- Your telephone number
- Your email address
- Details of the cleaning services you require
- Messages, quote requests and correspondence
- Booking, payment and transaction information
- Customer feedback and reviews
- Photographs or videos of the work, where appropriate
- Technical information collected when you use our website, such as your IP address, browser information and cookie data
Please do not send us personal information that is not needed for your enquiry or booking.
3. How we collect your information
We may collect information when you:
- Complete a form on our website
- Contact us by telephone, email, text message or social media
- Request a quote or make a booking
- Use our cleaning services
- Leave a review or provide feedback
- Visit or interact with our website
We may also receive information from another person when they arrange a service on your behalf, such as a landlord, tenant, letting agent, family member or business representative.
4. How we use your information
We may use your information to:
- Respond to enquiries and provide quotes
- Arrange, manage and complete bookings
- Contact you about a scheduled service
- Take payment and maintain financial records
- Provide customer support and handle complaints
- Manage our business, insurance and legal responsibilities
- Improve our services and website
- Protect our business against fraud, misuse or legal claims
- Send marketing messages where permitted by law
- Share photographs or videos for marketing where we have obtained appropriate permission
5. Our lawful bases
UK data protection law requires us to have a lawful reason for using personal information. Depending on the circumstances, we rely on:
- Contract: when we need your information to provide a quote, arrange a booking or deliver a service
- Legal obligation: when we must retain or use information for tax, accounting or other legal requirements
- Legitimate interests: when reasonably necessary to operate, improve and protect our business, provided your rights do not override those interests
- Consent: where you have actively agreed to a specific use, such as certain marketing communications or marketing photographs
You may withdraw consent at any time by contacting us. Withdrawing consent does not affect anything lawfully done before it was withdrawn.
6. Marketing
We will only send electronic marketing where we have a lawful basis to do so.
You can ask us to stop sending marketing messages at any time by replying to the message or contacting us at elitetouchcarpetandcleaning@gmail.com.
We will not sell your personal information to other businesses for marketing.
7. Photographs and videos
We may take photographs or videos before, during or after cleaning to record the condition of an item or property and the work completed.
We will ask for appropriate permission before using identifiable photographs or videos for advertising, social media or other promotional purposes. We will avoid including people, addresses or other identifying details unless specifically agreed.
8. Who we share information with
Where necessary, we may share limited information with trusted service providers that help us operate the business, including:
- Website hosting and website service providers
- Email, calendar and cloud-storage providers
- Payment and banking providers
- Accountants, bookkeepers or professional advisers
- Insurance providers
- Contractors or team members involved in delivering a booked service
- Social-media platforms when you contact us through them
We may also disclose information where required by law or where necessary to establish, exercise or defend legal claims.
These organisations may only use the information for the relevant service or according to their own legal responsibilities.
9. International transfers
Some technology providers we use may process information outside the United Kingdom.
Where this happens, we expect appropriate legal safeguards to be used, such as an adequacy decision or approved contractual protections.
10. How long we keep information
We keep personal information only for as long as reasonably necessary.
Typical retention periods are:
- Unsuccessful or unconfirmed enquiries: normally up to 12 months
- Customer, booking, payment and transaction records: normally up to six years where required for tax, accounting, insurance or legal purposes
- Complaints and related correspondence: for as long as reasonably required to resolve the matter and manage any legal obligations
- Marketing contact details: until you unsubscribe, withdraw consent or the information is no longer required
- Marketing photographs and videos: until they are no longer required or permission is withdrawn where consent is the lawful basis
We may retain information for longer where required by law or in connection with an actual or potential legal claim.
11. How we protect your information
We take reasonable steps to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
Access is limited to people who need the information for legitimate business purposes.
No internet or electronic storage system is completely secure, but we use appropriate measures for the nature of the information we hold.
12. Cookies and website information
Our website may use cookies and similar technologies to:
- Make the website function correctly
- Remember settings or preferences
- Understand website traffic and performance
- Protect the website against misuse
Where consent is legally required, we will request it before using the relevant non-essential cookies. You can also manage cookies through your browser settings.
Blocking certain cookies may affect how parts of the website work.
13. Your data protection rights
Depending on the circumstances, you may have the right to:
- Ask for a copy of your personal information
- Ask us to correct inaccurate or incomplete information
- Ask us to delete information
- Ask us to restrict how information is used
- Object to certain uses of your information
- Ask for information to be transferred in a commonly used format
- Withdraw consent where we rely on consent
These rights are not absolute and may depend on why we hold the information.
To make a request, email elitetouchcarpetandcleaning@gmail.com. We may need to confirm your identity before completing the request.
14. Data protection complaints
If you have a concern about how we use your personal information, please contact us first at elitetouchcarpetandcleaning@gmail.com.
We will acknowledge a data protection complaint within 30 days and explain the steps we are taking to investigate it. We will respond without undue delay and keep you informed where more time is required.
You also have the right to complain to the Information Commissioner’s Office:
Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113
15. Changes to this notice
We may update this privacy notice when our services, technology or legal responsibilities change.
The latest version will be published on this website with the updated date shown at the top.